PACKAGING DESIGN

In this project, I'm diving into the world of branding, visual communication, and marketing for a new entrant in the confectionery market. My challenge is to create a comprehensive brand package for a candy-coated chocolate product that's been described as "Smarties for teens". The product will be distributed in Europe and is aimed specifically at the Gen Z generation.

A NEW BRAND NAME

A catchy and resonant product name.

LETTER BASED LOGO

A custom letter-based or wordmark logo that is distinctive and scalable across various confectionery products.

VISUAL STYLE GUIDE

A visual style guide detailing the brand’s color palette, typography, and visual elements.

PACKAGE DESIGN

An innovative packaging design for 40g individual servings.

2 X SOCIAL MEDIA DESIGN

Two social media post designs or infographics for square format (1080 x 1080 pixels), which will be a part of the brand’s digital marketing strategy.